Wednesday, April 26, 2006

Ford and indulgences

It looks like Ford may be adding a way to purchase environmental indulgences from their web site.

Ford Motor Co. said it will give consumers concerned about harmful greenhouse emissions an opportunity to invest in clean energy projects via a new Web Site that will calculate suggested investments based on the amount of carbon dioxide produced while driving.

In a program called "Greener Miles," which is expected to be announced on Thursday, consumers can go to the Web Site to calculate the amount of carbon dioxide produced in one year of driving. The Web site will then suggest an investment linked to the cost of producing an amount of clean energy equivalent to the carbon dioxide produced.

Ford is partnering with TerraPass, a group that helps finance solar, wind and methane-driven energy projects, for the project, Niel Golightly, director of Ford's sustainable business strategies, told Reuters in an interview. (Reuters)

I don't suppose Ford will also add carbon emission stats amongst other car information?

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