Friday, March 14, 2008

Restaurants miss moms

Attention working moms: The restaurant industry needs you. According to an article in today’s Journal, restaurants “are waking up to a worrisome long-term trend: The number of harried working moms isn’t growing like it used to.”

The article says that the steady increase of working women over the last several decades has been a boon to restaurants, as “the combination of women having less time to cook and households having a second income caused families to eat at restaurants more frequently.” However, since 1999 that five-decade increase has leveled off, “with the percentage of women in the work force down slightly at 59.2% as of January,” according to the Bureau of Labor Statistics.

Why the number of working women is flattening out isn’t entirely clear. NPD Group analyst Harry Balzer suggests it has to do with more young moms opting to watch their children instead of work.


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